Client
The Hippodrome Casino
Location
London, UK
Specification
4160 x 360(px)
H264 60fps
10.4m x 0.9m LED
Category
Commercial
Watch the Experience
Best viewed with your sound on.
Kaleidoscopic digital art inspired by interior in which it lives.
Transforming the Hippodrome’s atrium with a mesmerising display of golden elegance. The atrium’s 10.4m x 0.9m LED screen comes alive with ‘Golden Charm’, a stunning piece of digital art that weaves together the warmth of gold tones with the intricate details of the interior decor.
This kaleidoscopic, evolving art piece creates a serene and captivating atmosphere, using elements from the space’s architecture and design to form a visually harmonious experience. The ever-changing patterns of shimmering gold and delicate forms are a true celebration of beauty and craftsmanship, offering a tranquil yet awe-inspiring presence in the atrium.
Seamless Loop
The artwork flows effortlessly in a continuous loop, with elements smoothly transitioning from one to the next. This seamless design ensures a constant, uninterrupted visual experience that keeps the viewer engaged and mesmerised.
2D Composition
Utilising a clean, 2D design, Golden Charm showcases rich, vibrant golden patterns and textures. The flat composition emphasises the elegance of the art while maintaining a modern, minimalist feel that complements the space’s aesthetic.
Continuous Variety
Golden Charm evolves constantly, offering fresh patterns and design elements with each loop. This continuous variety ensures the artwork feels dynamic and engaging, inviting viewers to experience something new every time they look.
Kaleidoscope
The artwork features a kaleidoscopic design, where golden shapes and patterns transform and multiply. The shifting, symmetrical visuals create a mesmerising effect, drawing viewers into a world of ever-changing beauty and elegance.
Thematic Style
Inspired by the warm tones and intricate details of the atrium’s interior, Golden Charm reflects the space’s aesthetic. The thematic style integrates the architecture’s elegance with digital artistry, creating a harmonious visual experience that feels tailored to the environment.
Playback Optimised
Optimised for flawless playback, the system ensures that every detail of the artwork is displayed with precision. Crisp, vibrant golden hues and smooth transitions highlight the intricate patterns, ensuring that the artwork is experienced in its full glory.
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