Client
Britvic
Location
Hemel Hempstead, UK
Specification
3840 x 2160(px)
H264 30fps
Category
Commercial
Watch the Experience
Best viewed with your sound on.
Bringing dynamic brand interaction to Britvic's reception space.
The reception area at Britvic is brought to life with a striking 3×86” display featuring a constantly rotating 3D Rubik’s Cube, composed of their most popular drink brands. The cube never stays still, continuously shifting and moving to reveal more of Britvic’s iconic beverages, keeping the visual experience fresh and engaging.
Accompanying the cube, the background fizzles like a refreshing drink, adding a dynamic, lively atmosphere to the space. Welcome messages greet staff and visitors as they enter, with the ability for internal staff to easily customise the messaging for special guests or events. This flexible, interactive display creates a personalised and memorable first impression, enhancing the reception experience while showcasing Britvic’s vibrant brand identity.
Seamless Loop
The Rubik’s Cube continuously rotates, offering a dynamic, uninterrupted flow. As it turns, new faces reveal more of Britvic’s drink brands, ensuring a constant evolution of the visual experience that never stays the same.
3D Anamorphic
The 3D cube design creates an anamorphic effect, with the pieces appearing to float and rotate in space. This immersive 3D illusion adds depth and a sense of movement, making the display feel alive and interactive.
Combined Production
The integration of fluid 3D graphics and animations creates a seamless connection between the rotating cube and the fizzy background. This combined production results in a unified visual experience that feels engaging and on-brand.
Brand Advertising
The Rubik’s Cube features Britvic’s top drink brands on each face, rotating to showcase different beverages. The constant movement offers a fresh, engaging way to highlight multiple products in a visually appealing manner.
Live Messaging
Customisable welcome messages greet staff and visitors. The messaging can be easily tailored for special events or guests, ensuring personalised communication that adapts to the needs of the reception area in real time.
Playback Optimised
The display is optimised for smooth playback, ensuring sharp visuals and fluid transitions between the cube’s rotations and the background. The system maintains high performance, delivering a seamless, engaging experience at all times.
Bristol Airport - Fixed - Final Video
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