Client
The Hippodrome Casino
Location
London, UK
Specification
4160 x 360(px)
H264 60fps
10.4m x 0.9m LED
Category
Commercial
Watch the Experience
Best viewed with your sound on.
A digital celebration of luck and fortune.
The Hippodrome’s atrium features an impressive LED display measuring 10.4m x 0.9m, inviting guests into a vibrant, oriental celebration of luck and fortune. Related symbols gracefully dissolve to reveal a stunning backdrop combined with a majestic dragon flying toward viewers. Using the power of illusion, the dragon appears to almost break free from the screen’s boundaries.
This digital art beautifully complements the casino’s architecture, with the pillars in the artwork reflecting those found in the physical space itself. The digital display is visible from all levels of the atrium, creating an inspiring experience for every visitor, across all three of its floors. The content’s movements and beautiful aesthetics complement the space perfectly.
Seamless Loop
The content flows continuously, immersing guests in an uninterrupted visual journey that captivates their senses.
3D Anamorphic
Dynamic illusions enhance depth perception, making the dragon appear to leap from the display screen.
Aligned to Physical
Artwork seamlessly integrates with the surroundings, mirroring the atrium’s architecture and enhancing spatial harmony.
3D Environment
A life-like, immersive design engages viewers, allowing them to explore a vibrant world of luck and celebration.
Thematic Style
Emphasising rich oriental aesthetics, the production boasts a beautiful balance of cultural connections.
Playback Optimised
Efficient playback ensures flawless visual storytelling, captivating audiences with stunning imagery and seamless transitions.
Ideaworks - Rainforest - Final Video
Ready for something extraordinary?
Let’s collaborate.
Whether you’re a client with a vision or a partner looking to explore new possibilities, we’re here to make it happen.