Client
Ideaworks
Location
London, UK
Specification
3600 x 2880(px)
ProRes 422HQ HDR
60fps
Category
Digital Art
(Commission)
Watch the Experience
Best viewed with your sound on.
Bringing the wonders of nature to Ideaworks' showroom.
This rainforest-inspired experiential content seamlessly brings the beauty of nature into the Ideaworks showroom with a stunning display that evolves throughout the day. The impressive LED measures 3m x 2.4m and features layers of moving foliage, rainforest creatures, and rays of light, carefully adjusted to mimic the lighting in the physical space, such as the glare on the window frame.
The life-like connection between the digital content and its physical surroundings enhances the immersive experience while its clever modular design allows the client to choose which elements to showcase and when. This offers endless customisations to suit their preferences for a unique and unforgettable experience of nature’s beauty.
Seamless Loop
The rainforest content flows continuously without interruption, with new elements of surprise always appearing.
Modular Moments
Customisable modular elements allow clients to adjust the display, showcasing different rainforest scenes at desired moments.
Aligned to Physical
The digital content mirrors the room’s real lighting conditions, enhancing immersion by adjusting to the space’s natural light and reflections.
3D Environment
Life-like 3D foliage and creatures provide a sense of depth, making the rainforest feel as though it extends beyond the screen.
Semi-Realism
A blend of realistic and artistic visuals enhances the rainforest’s vibrancy while maintaining an imaginative, stylised atmosphere.
HQ Compression Codec
High-quality compression ensures sharp, detailed visuals and smooth performance without sacrificing visual quality during playback.
Ideaworks - Rainforest - Final Video
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