The content is designed as part of a series of creative campaigns that bring together a variety of offerings at the airport. While this campaign was centred on what can be enjoyed inside the airport, other campaigns were centred around the airport’s impressive connectivity to key locations around the world.

Bubbles in the Sky utilises 3D anamorphic techniques, creating an optical illusion where the bubbles and brands seem to float out from the screen. This striking effect enhances the immersive experience, capturing passengers’ attention as the logos appear to drift and interact with the physical environment.

The dynamic, floating bubbles provide a sense of lightheartedness and movement that draws the viewer’s eye. The whimsical motion of the bubbles across the sky keeps the display lively and engaging, ensuring that passengers’ attention is caught as they transition through the terminal.

The campaign cleverly incorporates brand logos into the whimsical scene, transforming each logo into a playful element of the floating sky. The floating bubbles not only highlight retail and dining options but also associate the brands with a relaxed, fun atmosphere, enhancing their visibility in a creative way.

The bubbles themselves are created using Softbody models that allow them to move and distort naturally, creating a fluid and organic visual style. The soft movement of the bubbles adds a sense of charm and elegance to the display, giving it a more dynamic and natural appearance.

Optimised for flawless playback on the expansive LED canvas, the system ensures smooth motion and crisp detail across the large screen. The seamless transition between the digital bubbles and the real-world environment is enhanced by precise shadowing and lighting, ensuring that the content blends effortlessly with the surrounding space.